
Re-imagining better ways to live in our cities
Changing the narrative on housing
We face a national crisis in housing, and we are compelled to act, for the benefit of those at the sharpest end of this crisis, by driving systemic change to find lasting solutions.
We believe there is a way through the current challenges, and are hopeful that change can be found in people and organisations working together.
Change will come through a courageous and generous value-based leadership approach that challenges the status quo.
Let’s work together to do things differently.
Recent publications
We are a think-and-do tank.
Our goal is to find innovative and scalable solutions, implemented and refined in the real-world.
We lead projects, initiate and convene conversations, and facilitate change working with experts collaborating to solve complex and wicked* problems.
By bringing different ideas together and creating a shared and practical wisdom we help people move forward in a new way, incubating progress step-by-step.
*The term ’wicked problems’ was coined by Rittel and Webber in 1973. A ‘wicked’ problem is different to a ‘tame’ one which is “definable, understandable and consensual”. A ‘wicked’ problem is complex because it cannot be fully defined, there is no clear point at which the problem ends, solutions are not ‘true or false’ but ‘good or bad’. ‘Wicked’ problems can be explained in numerous ways, are reliant on numerous factors and each one is essentially unique, therefore requiring a unique solution.
Our latest projects
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We work with industry experts, local and national government, housing associations, charities, faith-based organisations and the wider public.
Our approach is value-led, we work for change, and we celebrate the good when we see it. We’re versatile and we’ll work with anyone to enable a more socially just housing system where everyone can flourish.

“The project is an example of our commitment to innovation, in order to understand how our land can support the emerging MMC (Modern Methods of Construction) supply chain and develop in line with our shared values: quality, affordable, sustainable homes, at pace.”
Mayor Marvin Reeves reflecting on The Innovation Enabling Model (IEM) with Bristol City Council. A project supported by Housing Festival, delivering over 400 homes using 9 different methods of MMC.
Photo by Tony Gilbert